WELCOME TO AMA SERVSIG 2014!!!!

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‚ÄúServices Marketing in the New Economic and Social Landscape‚ÄĚ


The Department of Business Administration of the University of Macedonia warmly welcomes you to the 8th AMA SERVSIG International Service Research Conference. The AMA SERVSIG conference has a long history starting with the first AMA SERVSIG in 1993 and thereafter continuing nearly as a biannual event at various exciting locations around the globe.

Continuing this tradition, AMA SERVSIG 2014 has landed at the University of Macedonia in Thessaloniki, Greece!  We are sure that this event will live up to your expectations regarding SERVSIG conferences.  We trust that the meeting venue and timetable will provide everyone with ample opportunities to meet, to discuss, and to explore Greece.

This conference has been organized for service researchers. Therefore, we look for your active participation at the conference.  Yet, SERVSIG is not only a conference but also, something more; it’s a space to imagine new projects, meet friends, establish networks and of course, have fun.  After the conference, please stay to explore Greece or seek out ancient Greece and ponder the bright new ideas for your future research! 

The theme of the AMA SERVSIG Conference ‚ÄúServices Marketing in the New Economic and Social Landscape,‚ÄĚ aims to demonstrate how scientific research in services marketing can be used to create an understanding of the current economic and social challenges and lead to potential practical solutions to improve the effectiveness of services in this new era. Leading international academics will provide insights into the latest developments and strategies in service industries.

We will also prepare an outstanding social networking program for all participants to experience Thessaloniki’s eclectic culture, cuisine, entertainment, and rich heritage. While here, we would also like to invite you to savor the exciting array of attractions, entertainment, leisure, shopping, and sporting activities Thessaloniki has to offer!

You have to be at AMA SERVSIG 2014!

We look forward to welcome you in Thessaloniki in June 2014!

The Conference Committee.